Marketing Your Bathtub Refinishing Business – Your Mission Statement – Article 2
Your Mission Statement
In article one, we talked about your mindset and as stated in the article your mindset is one of the most important factors of marketing your business. One of the things that this mindset should be thinking about is your mission statement.
Every service business and professional practice has a purpose and stating this purpose for being, your company mission, at the beginning of your marketing plan helps you focus your energy as you prepare and implement your plan. It orients you to the primary purpose of your business, and it helps you make decisions directed towards accomplishing that purpose.
WHAT IS A MISSION STATEMENT, ANYWAY?
Your mission statement simply defined it is 25 words that summarize your urbanization to purpose for being.
SHORT AND SWEET, CLEAR PURPOSE EXAMPLE:
OUR MISSION STATEMENT
“To provide quality, personalized kitchen and bath restoration services so that I enhance my clients’ quality of life by saving them money”
When a service provider operates independently and without a clear sense of what services are to be provided to whom, he has a greater challenge: self examination, followed by focusing. Choosing the services to be provided and the clients to be served implies choosing the services and clients to be eliminated – which you may find alarming. Yet everyone who buys a service responds best when the purpose is clear.
HOW DO YOU DEVELOP THE MISSION STATEMENT?
Any self respecting mission statement should include the following:
- That needs your company fulfills
- Clients you serve now or want to serve
- How do you go about serving these clients?
- The service business your firm is in
Your statement should be broad rather it’s than specific. In addition, your mission statement should be positive and forceful. The mission statement should also be free of jargon and not wrapped in language only a few understand. Also, a great tactic is to personalize this statement as an “individual” (especially in the bathtub refinishing business), most customers that I have worked for do not care about the franchise image and are looking for a direct relationship, not a third party.
For some, writing a mission statement can be frustrating and trying to think of the words to say can be difficult. So, a great way to begin is to write down a list of ideas and scratch off the ideas that don’t seem important. Read through your revised list of important ideas and turn that paper over. Now, very quickly, write three or four sentences explaining the purpose of your business.
When you are finished and have written your mission statement, read it over and ask yourself, would I hire that business?
Until next time…
Marketing your bathtub refinishing business has been brought to you by the Bathtub Refinishing Association of America.
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