Reglazing a bathtub may sound easy and in a theoretical point of view, it is! But, improperly done, it can become a big headache. This headache can be avoided if proper training is established in the first place.

Tub Reglazing is a great business, but can go one of two ways for those just breaking into the field. You can either be successful or things can go south very quickly and force you to close your doors just as fast as you opened them. This is why it is important to get proper tub reglazing training by a qualified trainer that has a proven track record.

You can get training two different ways. One, work as a helper for an established bathtub reglazing company as a helper or two, pay for professional training by a qualified trainer.

Training consists of many things; fundamentals, safety, equipment handling, preparation, hands-on spray techniques and marketing strategies. So, when looking for a qualified trainer, look for one that will give you all of these things.

The Bathtub Refinishing Association of America is proud to endorse the Topkote Pro Training Program. The Topkote Pro Training Program, proudly called Topkote University is a certification and endorsement program designed to give a trainee the tools necessary to succeed in the bathtub refinishing market. When a trainee is finished with this program they will be ready to go out in the field and succeed. Also, when a trainee is finished with this program, they are given certificates declaring them Topkote Pros and are also given certificates by the Bathtub Refinishing Association of America endorsing them as a professional in their field. These certificates can be proudly displayed so their customers know that they are a recognized professional in their industry.

To learn more about what the program has to offer, please CLICK HERE.

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The Bathtub Refinishing Association of America is proud to announce that it has expanded its network to include Canada.  Potential clients can now browse our newly included Canadian flash map to find a Refinisher in their area.  Bathtub refinishing professionals from Canada can now join the BRAOA and be included in our data base of professional bathtub Refinishers.

Our decision for this expansion was prompted by one of our newest members, Quality 1.

Quality 1

Quality 1 is located in Montreal Quebec, Canada and services the Montreal metropolitan and Ottawa areas.  Quality 1’s owner Phil Azran had this to say: “I’m so happy to find out that finally someone initiated the BRAOA and forum.  We are a huge industry that deserves a decent virtual world of itself and virtual community as well”.

What the BRAOA is All About

The Bathtub Refinishing Association of America is all about choices.  The choice of a consumer to learn about bathtub refinishing services and choose what is right for them.  The choice of Refinisher to offer their professional bathtub refinishing services to this consumer as well as the choice to help this consumer by answering any questions they may have by utilization of our forum system.  Also, the choice of making the bathtub refinishing industry stronger by offering new Refinishers a place to get the answers they need to succeed in this industry.

Our Offer to Consumers

Bathtub refinishing is uncertain to many; this uncertainty is caused by the lack of awareness.  With the BRAOA, you can easily become aware by visiting our site, reading our blog, and asking a professional Refinisher your questions in our forum.  There’s no fee, just signed up and ask.  When you are comfortable with the knowledge at hand, visit our main site to find a Refinisher in your area.  You can rest assured that you’re getting the best of the best.

Our Offer to Pro Members

Being a member of the BRAOA is exclusive.  We will dedicate a virtual web page for your region in which you will be the only one.  This page will include a banner as well as contact information that links to your website and drives traffic.  We do not “distribute” leads like some do, they will come to you direct.  You will become a part of the Professional Bathtub Refinishers Forum where like-minded pros share information that will help to ensure your success and we will also link your site there for even more exposure.  We will include your banner in this blog.  All these things we do, we do to help promote your business on the web.

In Conclusion

Being a member of the BRAOA is a win-win situation for all involved.  You will not find this type of offer anywhere on the web.  Sign up today and realize what we can do for you.

Membership Application

BRAOA Forum

Find A Refinisher In Your Area

Your Mission Statement

In article one, we talked about your mindset and as stated in the article your mindset is one of the most important factors of marketing your business. One of the things that this mindset should be thinking about is your mission statement.

Every service business and professional practice has a purpose and stating this purpose for being, your company mission, at the beginning of your marketing plan helps you focus your energy as you prepare and implement your plan.  It orients you to the primary purpose of your business, and it helps you make decisions directed towards accomplishing that purpose.

WHAT IS A MISSION STATEMENT, ANYWAY?

Your mission statement simply defined it is 25 words that summarize your urbanization to purpose for being.

SHORT AND SWEET, CLEAR PURPOSE EXAMPLE:

OUR MISSION STATEMENT

“To provide quality, personalized kitchen and bath restoration services so that I enhance my clients’ quality of life by saving them money”

When a service provider operates independently and without a clear sense of what services are to be provided to whom, he has a greater challenge: self examination, followed by focusing.  Choosing the services to be provided and the clients to be served implies choosing the services and clients to be eliminated – which you may find alarming.  Yet everyone who buys a service responds best when the purpose is clear.

HOW DO YOU DEVELOP THE MISSION STATEMENT?

Any self respecting mission statement should include the following:

• That needs your company fulfills
• Clients you serve now or want to serve
• How do you go about serving these clients?
• The service business your firm is in

Your statement should be broad rather it’s than specific.  In addition, your mission statement should be positive and forceful.  The mission statement should also be free of jargon and not wrapped in language only a few understand.  Also, a great tactic is to personalize this statement as an “individual” (especially in the bathtub refinishing business), most customers that I have worked for do not care about the franchise image and are looking for a direct relationship, not a third party.

For some, writing a mission statement can be frustrating and trying to think of the words to say can be difficult.  So, a great way to begin is to write down a list of ideas and scratch off the ideas that don’t seem important.  Read through your revised list of important ideas and turn that paper over.  Now, very quickly, write three or four sentences explaining the purpose of your business.

When you are finished and have written your mission statement, read it over and ask yourself, would I hire that business?

Until next time…

Marketing your bathtub refinishing business has been brought to you by the Bathtub Refinishing Association of America.

Click Here To Find A Bathtub Reglazing Specialist In Your Area.

Marketing Is Your Key To Success

So, you’ve invested hundreds or maybe even thousands of dollars on this great niche business called Bathtub Refinishing.  You’ve gone through one of the many great Bathtub Refinishing Training Programs like the one that Topkote Bathtub Refinishing Products offers and have all of your equipment and supplies necessary to start refinishing tubs so you can make those great dollars. Now, all you need to do is bring in the work. As simple as this may seem, it goes much deeper than that.  One thing is certain with the Bathtub Refinishing business, it is much more than delivering a cost-effective service because nothing will happen until you “sell the job” so, one of the things that you must do is market your business,  develop and implement a  plan of attack.

What I am going to do in the forthcoming months ahead is help you realize and act upon one of the most important steps in any business,  marketing.

Three of the biggest influences in my life have been Jay Levinson, Sun Tzu, and a former employer of mine from whom I learned that you could sell a penny to a street corner bum.  Jay Levinson is one of the greatest marketing experts of all time, he wrote the #1 best-selling series “Guerrilla Marketing”  and it is a series that I recommend you read.

Sun Tzu was a consultant to a variety of Chinese warlords and emperors around 500 B.C.  He had a great understanding of the Art of War.  His writings are about core values, creative ideas, and sound strategies.  Corporate giants use his strategies to this day to wage war and win with many of their competitors.  It is another must read.

What I am going to do is combine the strategies of Guerrilla Marketing with the concepts of Sun Tzu and apply them to the bathtub refinishing business.

Sun Tzu’s idea of laying plans is based on five factors:

• Moral Influence
• Weather
• Terrain
• Commander
• Doctrine

In battle, he who master’s these factors wins the war.  For you, master these factors and make money.

In business, the moral influence is your mindset, being market ready and telling this to the world, the weather is your abilities, knowing what you can or can’t do, the terrain is your service area, the commander is your customer and the doctrine is your tactics, plan of attack and implementation of this plan.

In this first article, I’m going to start with your mindset.

Wikipedia defines mindset as:

A mindset, in decision theory and general systems theory, refers to a set of assumptions, methods or notations held by one or more people or groups of people which is so established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviors, choices, or tools. This phenomenon of cognitive bias is also sometimes described as mental inertia, “groupthink“, or a “paradigm“, and it is often difficult to counteract its effects upon analysis and decision making processes.

On the positive sides a mindset can also be seen as incident of a persons Weltanschauung or philosophy of life. For example there has been quite some interest in the typical mindset of an entrepreneur.

Your mindset is the most important of all the factors.  This mindset translates into the enthusiasm and passion with everything you do, every one you meet, every contact you make and every customer you work for.

For the Bathtub Refinishing business your mindset should be thinking about your mission statement, understanding your target market and who is going to use your services. You should be creating and measuring your plan and how you are going to build relationships with customers and prospects. The bottom line is this, if people don’t know who you are, they can’t use your services.

Here it is a great exercise.

Take a good look around you as you are driving through town.  Pay close attention to which billboards capture your eye.  Listen to which commercials stick in your mind (my personal favorite is the Geico commercials “so simple even a caveman can do it”) what a great hook! By doing this you are developing a keen sense of your surroundings therefore sharpening your marketing mindset.

Here are four things that I want you to do before the next article.

• Continue to learn about marketing by reading the books I mentioned earlier
• Pick the top two Bathtub Refinishing competitors and analyze what they’re doing to market and what is working for them.  Call them up and get a free written quote to see how they present themselves and to get a general idea of how much they charge.
• Define your bathtub refinishing business. Write down what you are willing to do.  Ask yourself  are you selling a basic service with no ups and no extras or are you selling a top of the line refinishing job that will last many years.
• Keep a journal of these things

This is how I want you to think for the rest of your career

• I am committed
• I will think creatively
• I will strive to improve
• I will treat every customer as #1
• I will strive for new business opportunities, alliances, joint ventures and partnerships
• I will think about marketing all the time

I urge you to follow these steps, I am sure they will help you as they have helped me.

Until next time…

Marketing your bathtub refinishing business has brought to you by the Bathtub Refinishing Association of America.

Click Here To Find A Bathtub Reglazing Specialist In Your Area.